Commitment

The way meat is cut significantly alters its flavor.

To ensure our customers enjoy fresh, top-quality meat in its absolute best condition, at Aburiya, our meat professionals carefully select the ingredients and freshly cut on the day of serving for the finest quality.

With over 50 years of honed experience and expert techniques, we maximize the deliciousness of each cut and offer it to you.
Please savor the exquisite Aburiya meat, created through carefully selected ingredients and masterful techniques.

Raised from carefully selected bloodlines and through meticulous rearing, Japanese Black Beef is highly acclaimed worldwide and its flavor is so unforgettable that once you taste it, you'll never forget it. At Aburiya, we offer a proud selection of the finest Japanese Black Beef, handpicked from Japan's most boasted, top-quality beef. Our meat professionals meticulously hand-slice the beef daily in-store, ensuring we consistently provide fresh, high-quality Japanese Black Beef.

Experience the melt-in-your-mouth texture created by its finely marbling. The sweetness of the fat and the inherent umami of the beef are perfectly harmonized, spreading a rich yet refined flavor.

Savor to your heart's content the finest Japanese Black Beef that Japan proudly offers to the world.

At Aburiya, we meticulously select every ingredient, both domestic and international, to deliver only the best.
Among them, "NIKU-ICHI Beef" is particularly special. It's the result of a joint project between Vietnam's largest dairy producer, "Vinamilk", and Japan's general trading company, "Sojitz". This is Vietnamese beef of Japanese quality, integrating Japanese breeding and processing techniques.

Raised at a large farm in the lush natural environment of Tam Dao with state-of-the-art processing facilities, it boasts a natural, safe, and healthy meat quality. Furthermore, over 300 days of grain-feeding maximizes its marbling, tenderness, and juiciness. Aburiya exclusively uses chilled NIKU-ICHI Beef that meets the same strict standards as those in Japan.

At Aburiya, we utilize cutting techniques and seasonings that bring out the full appeal of NIKU-ICHI Beef, offering an unprecedented deliciousness from Vietnamese beef. Please savor this masterpiece, born from the fusion of Japanese quality and Vietnam's natural bounty.

The star of Yakiniku is, of course, the meat, but just as supporting characters are essential to a great story, at Aburiya, we are also fully committed to developing our side dishes. Every item on our menu is carefully prepared one by one and handmade in our own kitchen.

Furthermore, to offer our customers new deliciousness and fresh surprises, our menu is updated on a regular basis, once every three months.

We serve with passion, striving to ensure our customers are delighted and say, "Aburiya's side dishes are as delicious as the main course!"

At Aburiya, we place the utmost importance on the safety and reliable of our ingredients. To ensure that everyone can enjoy the meal with peace of mind, we are particular about the quality and origin of the vegetables we serve.

For our grilled vegetables and salads, we uses Vietnamese vegetables brands. These come from "Dalat", a city in Southern Vietnam famous for its vegetables, thanks to its high altitude and cool climate. These delicious and fresh vegetables, grown in highland, pair perfectly with meat.

Aburiya has carefully selected premium vegetables from Dalat. Please enjoy vegetable menu of "Aburiya" alongside with meats.

Born from a perfect trifecta of Vietnam's fertile soil, pristine water, and Japan's refined cultivation techniques, each grain of our "Vietnam-grown Japonica rice" is plump, lustrous, and cooks up beautifully.

With every bite, a gentle sweetness unfolds, followed by a superb balance of subtle stickiness and a clean finish.
The deep umami flavor that develops as you chew complements our beef dishes without overpowering them, ensuring every last bite is as delicious as the first.

Here at Aburiya, we proudly serve this exceptional rice as the perfect "supporting star" to our premium beef.
We invite you to experience the elegant flavor of this Vietnam-grown Japonica rice, a taste that stands proudly alongside the Japanese rice.

In Japan, “Omotenashi” is not simply a form of service – but a deep devotion, an art of understanding and caring for others in a subtle way. It is the ability to feel the emotions of customers, anticipate their needs and respond in the most thoughtful way, to bring satisfaction from the heart.

We wish to preserve and spread that Omotenashi spirit in Vietnam – not only through delicious dishes, but also through the space, service and every little detail. Turn Aburiya into a place that brings comfort and cozy moments to customers so that they want to come back many times.

That is Omotenashi in the 1&D way.